Effective PR and Publicity

Course Content

Moving from a Public Relations Strategy to a PR Campaign

  • Understanding the PR Strategy
  • Ensuring SMART objectives have been set
  • Understanding the resource boundaries
  • Agreeing Timescales

PR Planning and Management

  • Selection and evaluation of ‘Partners’, ‘Allies’ and suppliers
  • Adopting a pragmatic approach
  • Selection of Key Messages
  • Agreeing Target Audiences
  • Proactive vs Reactive Media engagement
  • Use of Social media
  • Use of Resources
  • Ensuring objectives are met
  • Measuring success
  • Timescales and forward planning

Network Development (Media contacts, partners and suppliers)

Drafting Press Releases

The Media and your PR Strategy

The Media and ‘Spin’



An initial 1hr consultation, to discuss training requirements, is free of charge, with no obligation to book. If your organisation is based within the greater Belfast area this can take place at your premises, otherwise the consultation will be by telephone.

Training Inquiries

To book any of our courses, please contact us on:
T: +44 (0) 28 9072 6050
F: +44 (0) 28 9072 6060
E: mailbox@elitetraining.com


Our Promises To You

  • We will only use very experienced and highly trained consultants who will deliver results and add value to your project.
  • Put 100% commitment and effort into every project regardless of size and value of the contract
  • Provide a value for money, quality service.