Speech Writing

Writing a speech is very different from writing a report, article, brief or proposal. In addition the author needs to be aware that the "spoken" and "written" word are distinctive, which needs to be taken into account when writing a speech. This course therefore ensures that as a speech writer a delegate understands:

• Understanding the purpose of a speech & setting objectives
  • Understanding audience needs
  • Speeches to change attitudes or behaviours
  • Changing opinions or actions of an audience

• Planning and research
  • Writing for the target audience
• Structure
  • How to start a speech
  • Getting the body of a speech right
  • Holding an audience
  • Interesting and memorable speeches
  • Using stories and examples
• Producing headlines and sound bites
  • Using humour
  • Using quotations and statistics
  • Using the truth
  • Being persuasive
• The "Spoken Word" v "The Written Word"
  • Language and Tone
  • Persuasion, emotion and "passion"
  • Closing a speech
• Drafting Speeches
  • Editing and reviewing