Effective Media Skills
If you are invited to a radio or TV interview or to participate in a panel discussion, this course will give you guidelines to help you to prepare and deliver an effective media interview. The programme is best delivered as a practical course where participants take part in mock interviews and receive feedback on their skills.
Content includes:
- Targeting specific audiences
- Deciding on the message
- Choosing the right media for the message
- Coping with nerves
- Handling predictable questions
- Handling "nasty" questions
- What to do if you don't know the answer
- Keeping control of the interview
- Dealing with personal attacks
- Using soundbites
- Reviewing and improving interview skills
- Media Interview "Do's" and "Don'ts"




